GETSTARTED

Read about Start, our 20-week entrepreneurship incubator taught by Columbia Business School faculty. Deliver your vision into the world while building a sustainable business model to shepherd its growth -- and yours.

 

I'M INTERESTED

This course is for...

What does Start offer you?

 

Course Structure

INSIGHT

DESIGN

LAUNCH

 

INSIGHT

Program Benefits

Topics of Study

1

Problem Identification

Articulating the major social problem to be solved and the potential benefit to the customer and beneficiaries

4

Solution Prioritization 

Generating multiple solutions based on customer feedback and understanding of current solutions

2

Solution Providers & Domain Experts 

Understanding the current ecosystem developed around solving the social problem in order to identify best practices and common challenges

5

Early Solution Test Development 

Designing experiments that can be conducted to test and validate customer acceptance of proposed solution

3

Customer/Beneficiary Discovery 

Testing your assumptions about the social problem through interviews and surveys with real customers & beneficiaries

6

Social Impact Metrics 

Identifying critical indicators for benchmarking, measurement, & monitoring potential impact of selected solution

7

Solution Model Development

Designing an organizational model to test and validate assumptions about what it takes to build repeatable and scalable solutions

8

Cognitive Bias Awareness 

Identifying common biases that occur throughout the ideation process and how to minimize bias in critical assumptions about problem identification and solution generation

 

DESIGN

Program Benefits

Topics of Study

1

Design Thinking

Understanding how to apply design thinking techniques to support early problem identification and solution formation

4

Customer Discovery 

Testing your assumptions about the alignment between your product offering and targeted market through interviews and surveys with early potential customers

7

Early Product Design

Identifying the benefits and associated features to test with customers

2

Opportunity Identification 

Articulating the problem to be solved and the potential benefit to the customer

5

Value Proposition

Synthesizing the unique benefits of new offerings through comparisons with the competition in the marketplace

8

Start-Up Metrics

Identifying critical indicators for benchmarking, measurement, & monitoring

3

Business Model Development 

Turning your new venture idea into a business model designed to test and validate assumptions about what it takes to build repeatable and scalable business

6

Key Influencers

Understanding your industry ecosystem in order to identify best practices and common challenges

9

Awareness and Focus

Applying contemplative practices to support communication, decision making, and emotional regulation throughout the venture development process

 

LAUNCH

Program Benefits

Topics of Study

1

Early Product Testing

Building a minimal viable products to test customer acceptance through iterative experimentation

4

Start-Up Metrics

Identifying critical indicators for benchmarking, measurement, & monitoring

7

Key Partners & Advisors

Understanding your industry ecosystem to facilitate important relationships

2

Branding

Developing a multi-channel go to market strategy with limited resources

5

Team Leadership

Selecting team members with the right mix of knowledge and skills

8

Funding Sources

Understanding the many options for start up funding, including up to date information on crowdfunding, peer-to-peer lending, and public incentive programs

3

Profit Models

Identifying revenue sources while minimizing cost factors

6

Startup Culture

Understanding how to develop a culture of sustained innovation through best management practices

9

Investor Requests

Determining what information investors will want to know about new venture’s start up costs, capital requirements, and growth potential

 

Course Calendar

 

Course Requirements

Tuition